OUR LEADERSHIP
Indigo Events, Inc. Founder and President Gladys Mezrahi was educated at The English School in Bogotá, Colombia and the
prestigious University of Miami, in Miami, Florida, where she studied International Finance and Marketing.
Mezrahi is a savvy professional whose experience in the challenging field of marketing commenced twenty years ago when
she founded a top-line skin and body products manufacturing company in Bogotá, Colombia called Advance Cosmetics. As
President of Advanced Cosmetics, Mezrahi operated a profitable business for fifteen years, and sold it to an
international skin care corporation that was interested in acquiring Mezrahi’s established success.
Mezrahi later worked as a Private Investment Manager for Pioneer International, an international investment company.
Mezrahi was responsible for managing private investment portfolios in Panama and Colombia. She was also charged with
managing public relations for the company. In doing so, Mezrahi created and coordinated seminars and corporate events
for members of the financial industry, thereby developing an unparalleled talent for the successful ‘Marketing through
Events’ concept she brought into The G & G Group and now carries over into Indigo Events Corporation.
Through her work as co-owner/partner of The G & G Group, Inc., Mezrahi specialized in developing and executing public
relations and corporate events for clients, as well as obtaining sponsorship and financing for the non-profit sector.
Mezrahi has created numerous successful marketing events for organizations such as Visa, The Related Group of Florida,
Poder Magazine, The Museum of Modern Art in Colombia, Coscan Homes, JAFCO, Fortune International, SMK Cape Horn, the
Organization of America States, Avianca and many others. Mezrahi helped these organizations discover the higher return
on investment to be gained from marketing through the long legs of unique events rather than costly one-shot
advertising.
Mezrahi is highly talented in the art of creating an individualized marketing plan that fits your company’s needs and
successfully reaches your target audience through promotional events. |